Dawn Jackson

A systems-led business optimiser with 20+ years in PR, media and digital marketing. I work with start-ups and growing brands to identify inefficiencies, solve problems creatively and make things work better - both behind the scenes and in customer-facing experiences.My projects, from tech-based launches to founder support and women’s wellbeing, are all rooted in one belief: growth should feel exciting, organised and sustainable.

Minty Marketing

I believe marketing mirrors the business behind it, which means meaningful growth starts at the source. My work focuses on stripping things back, strengthening the foundations and bringing clarity where things have become messy.Through Minty Marketing, I help business owners do exactly that. With global experience spanning PR agencies in San Francisco and London, tech start-ups in Manchester and a co-owned online PR and publishing platform (sold in 2024), I’ve developed an approach that turns fragmented marketing into clear systems, stronger communication and consistent performance.

Brand Like a Woman

Brand Like a Woman is a digital resource hub and community for female founders building purpose-driven businesses in an uneven entrepreneurial landscape. Women-led businesses contribute billions to the UK economy each year, yet receive only a tiny fraction of available investment.Through practical PDF guides and systems-focused support, I help founders get noticed and recognise that purpose doesn’t require sacrificing profit or sanity. With structure and consistency, success becomes clear and achievable.

Coming Soon...

A new wellbeing project is in development, dedicated to the realities of perimenopause - one of the fastest-growing sectors in women’s health.Today’s women are entering this chapter feeling youthful, ambitious and in their prime, so when symptoms hit, they can feel unexpected and destabilising.This project is designed to provide grounded, practical mind–body support that helps women navigate the transition with clarity, calm and a renewed sense of self. It will also provide employers with tools to support their female talent, recognising that perimenopause can affect performance, confidence and how women are understood at work.

In everything I do, the thread is the same: removing unnecessary friction wherever it shows up — in business systems, customer journeys, founder journeys, hormonal transitions or the workplace. It’s a practical, grounded approach that supports people at every level, from founders and leaders to individuals and organisations.